American Airlines Federal Credit Union Recognized as 2001 Federal Credit Union of the Year for Its Use of LivePerson Chat

AAFCU's Member Usage of its Website Triples Over Twelve Month Period Using LivePerson

American Airlines Federal Credit Union, the largest credit union in the state of Texas, was selected by the National Association of Federal Credit Unions (NAFCU) as the 2001 Federal Credit Union of the Year for building stronger online member relationships with LivePerson.

This award also recognizes the outstanding financial results of the Credit Union and their broad range of services and activities provided for their members. These services include the strengthening of member relationships with the addition of live Chat provided by LivePerson. LivePerson, Inc. (Nasdaq: LPSN) is a leading Application Service Provider (ASP) of technology facilitating real-time sales and customer service for companies doing business on the Internet.

American Airlines Federal Credit Union (AAFCU) celebrates its 65th anniversary this year and manages more than $3 billion. Using LivePerson's real-time Chat technology, AAFCU's current and prospective members can conduct live chats with member service representatives throughout the AAFCU website (www.aacreditunion.org). LivePerson Chat enables AAFCU member service representatives to answer questions and provide information on Internet banking, consumer and mortgage loan products, and general member service questions in English and Spanish.

In addition, member service representatives gather members' email addresses and account information at the start of each chat. This allows AAFCU to more quickly serve its members in the chat and follow up with a response to their email address, should the members' inquiries require further research.

By using LivePerson Chat, Credit Union members with only one telephone line do not need to disconnect from the Internet to contact a member services representative. Moreover, LivePerson enables its member service representatives to communicate with members across the globe. "Our members may be located anywhere around the world at any given time," explained Pedro Noda, Web Master at AAFCU. "LivePerson allows our members to communicate with the Credit Union online without having to incur a long distance or international phone call charge." AAFCU has found that in many instances the cost per chat is lower than incurring an 800-number charge or international 800-number charge.

Additionally, "this low cost program has led to more cross selling of services to members and the origination of many new member accounts," said Pedro Noda. "Our online members tend to utilize more services, thereby increasing the revenues of the Credit Union."

Over a twelve month period using LivePerson, AAFCU's member usage of its website has tripled. "Credit unions continuously strive for the high level of member service that distinguishes them from other financial institutions," said Robert LoCascio, CEO of LivePerson. "American Airlines Federal Credit Union's ability to take care of their online customers became a top priority. LivePerson enables American Airlines Federal Credit Union to offer superior levels of personalized customer care, while reducing costs and cross selling services." About American Airlines Federal Credit Union Celebrating 65 years of member service and an excess of $3.0 billion in assets, American Airlines Federal Credit Union (AAFCU) is the largest credit union in the state of Texas, and the eighth largest federal credit union in the United States. AAFCU serves the financial needs of employees of AMR Inc., American Airlines, Sabre Inc., LSG/Sky Chefs, Inc., TWA Airlines LLC and Worldwide Flight Services. Membership is also extended to the spouses, children, and permanent household members of these employees.

About LivePerson

LivePerson (www.liveperson.com) is a leading Application Service Provider (ASP) of technology facilitating real-time sales and customer service for companies doing business on the Internet. The LivePerson service enables online businesses to communicate with Internet users in real time, thereby enhancing the online experience. With LivePerson Exchange, consisting of Chat, FAQ, Email and Document Management, LivePerson offers clients the opportunity to increase sales, lower customer service costs and increase responsiveness to customer needs. LivePerson is headquartered in New York City, with offices in San Francisco, London and Tel Aviv.

COPYRIGHT 2001 Business Wire, 2001 Gale Group

What are people saying about mortgages today:

Rates on 30-year mortgages edged down last week to a seven-month low. Mortgage-giant Freddie Mac reported Thursday that 30-year, fixed-rate mortgages fell to 6.3 percent, down slightly from 6.31 percent two weeks ago. It put rates at the lowest level since they were at 6.24 percent the first week of March.

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