Orange County Teachers Federal Credit Union Uses SEDONA's Intarsia to Enhance Customer Service

KING OF PRUSSIA, Pa.--Nation's Seventh Largest Credit Union Uses Intarsia to Predict Call Center Volume and Provide Superior Service to Its 250,000 Members SEDONA(R) Corporation (Nasdaq: SDNA) (www.sedonacorp.com), the leading provider of Web-based Customer Relationship Management (CRM) solutions for small and mid-sized banks and credit unions, announced today that the Orange County Teachers Federal Credit Union (OCTFCU) is successfully utilizing SEDONA's Customer Relationship Management (CRM) solution, Intarsia(TM), to enhance service to its Members by pinpointing the needs of its Members and implementing campaigns tailored to addressing those needs.

OCTFCU, the seventh largest credit union in the United States with $3.1 billion in assets and 250,000 Members, uses Intarsia to improve the responsiveness of its 100 telephone service center employees.

"Using Intarsia, we can determine when share certificates are maturing and use this information on a daily basis to appropriately staff our telephone service center," said Lisa Kiesling, Marketing Research Analyst, OCTFCU. "This enables us to provide the best service to our Members and to guarantee that there are minimal delays in answering the needs of our Members."

OCTFCU is also using Intarsia's Visual Profiling feature to pinpoint geographic areas that would benefit from additional branches. Kiesling said the management staff had been considering opening a new branch in southern Orange County, CA.

"Using Intarsia and its robust Visual Profiling capabilities, we were able to see how many of our members lived in the southern Orange County area," said Kiesling. "Intarsia not only lets us analyze our existing Member base, but it also allows us to look into the future and gather pertinent data that helps us with future plans."

Additionally, OCTFCU used Intarsia to develop a profitability report showing the average profitability of Members within a 3-mile range of an OCTFCU branch.

Using Intarsia, the credit union next developed a second report showing the average profitability of all of its 250,000 Members. The credit union compared this information and determined that its most profitable Members live within a 3-mile range of a branch.

"This information can be a useful resource in helping us determine future plans for new branches," said Lisa Otomo, Director of Marketing, OCTFCU. "Intarsia provides us with critical information that we'd have no other way of gathering and analyzing."

Intarsia's Visual Profiling feature allows the credit union to develop visual profiles of Members and prospects by integrating internal and external content on a live map.

This helps OCTFCU to see where Members and prospects are in its marketplace so that it can understand such things as new accounts and attrition relative to competitors as well as where its most profitable Member segments are clustered.

"Having Intarsia's Visual Profiling component can give a bank or credit union a quantitative look at its customer or member information," said Jacques Murphy, Product Manager, SEDONA Corporation.

"This can be a very important element for a financial institution that leverages that information to target its existing and potential customers or members that have the best opportunity for a greater return on marketing investment and customer relationship development."

About Intarsia

SEDONA's Intarsia(TM) is a comprehensive Internet-based CRM solution that helps aggregate silos of information to provide a single, consistent source for customer information.

The system includes all the data analysis functionality of MCIF technology such as profitability analysis, householding, and visual profiling, but in addition, it also provides Internet read-and-write access for any authorized user within an organization.

As such, Intarsia provides quick and easy access to all critical information to allow all bank or credit union personnel to make efficient and effective business customer-centric decisions.

About SEDONA Corporation

SEDONA(R) Corporation (Nasdaq: SDNA) is the leading provider of Customer Relationship Management (CRM) solutions for small and mid-sized financial services companies. SEDONA's Web-based software, Intarsia(TM), and supporting Marketing Solution Services enable the entire financial institution to help identify, acquire, foster, and retain loyal, profitable customers.

With its affordable, quick, and easy implementation, SEDONA helps clients rapidly increase their ability to acquire and retain customers and to improve product pricing, packaging, and cross-selling opportunities, and to increase operational efficiency aimed towards improving overall profitability.

SEDONA markets Intarsia together with leading solution providers such as IBM(R) Corporation. For additional information, visit the SEDONA Web site at www.sedonacorp.com or call 1-800-815-3307.

Forward Looking Statements

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