NSA works on re-branding of Bank One to Chase

KNOXVILLE, Tenn. — National Services Associates has a major role in the nationwide re-branding of some 2,500 bank branches and ATMs for Chase Bank. The combination of financial giants Bank One and Chase Bank in 2004 created a necessity to re-brand every Bank One site to Chase, a news release noted.

NSA is re-branding thousands of Bank One branches and ATMs, said Chuck West, NSA’s president. "That means that every sign, sticker and promotional piece for loans, credit cards and other services — every identifier that a customer sees in every single location — has to be changed consistently and on time."

As the re-branding in a city is completed, Chase will begin a marketing campaign to call attention to the new name. Dallas; Houston; Austin, Texas; Phoenix; Indianapolis; Syracuse and Rochester, N.Y.; Cleveland; Cincinnati; and Columbus, Ohio, are expected to be the first to make the re-branding transition.

What are people saying about mortgages today:

Rates on 30-year mortgages edged down last week to a seven-month low. Mortgage-giant Freddie Mac reported Thursday that 30-year, fixed-rate mortgages fell to 6.3 percent, down slightly from 6.31 percent two weeks ago. It put rates at the lowest level since they were at 6.24 percent the first week of March.

Bank of Hawaii, Central Pacific Bank, Territorial Savings Bank and Wells Fargo Home Mortgages all cut their 30-year mortgage rates to 5.75 percent this week.

Most people think of a mortgage as a means to an end. After all, you buy a house, not a home loan. But a mortgage is much more than the path to homeownership. It is a financial instrument that must be managed, just like any other financial investment.