Erie Shores Credit Union Selects LMG as Marketing Communications Partner

MAUMEE, Ohio, Aug. 18 /PRNewswire/ -- Erie Shores Credit Union (ESCU) has selected The Lauerer Markin Group to market its new identity and position in the consumer financial services field.

Erie Shores Credit Union is chartered by the State of Ohio, and membership is open to those consumers who live, work, worship or attend school in Lucas County or Perrysburg, Perrysburg Township, Middletown Township, Rossford, Northwood, Walbridge or Lake Township in Wood County, along with employees of 70 select business groups. ESCU was originally created as a combination of credit unions serving Owens-Corning and Toledo Edison.

"Our industry has seen tremendous regulatory change in recent years," said Ralph Kubacki, ESCU CEO. "In addition, we've changed. We no longer serve just Owens-Corning and Toledo Edison employees and retirees, but can work with anyone in our service area who wants the personalized service that credit unions are known for. In addition, we're growing through new branches and new services."

After an extensive review of communications proposals from various firms, ESCU selected LMG as its marketing communications partner. "LMG demonstrated that it understands our industry and our marketplace, and showed the strategic thinking and creativity that will help us grow Erie Shores," said Kubacki. In working with Erie Shores Credit Union, LMG is focusing on developing the ESCU brand through market research, and then using those findings to position and promote ESCU through appropriate programs like public relations, customer relations, advertising and promotion.

Established more than 30 years ago, The Lauerer Markin Group is a full- service traditional and online communications and strategic counseling firm. LMG works with business-to-business and consumer clients in regional, national and even international marketing communications. For more information, visit http://www.lmgnet.com .

SOURCE Lauerer Markin Group

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